Prepared for Evolution Dental
November 2, 2026 · KlientBoost
Growth Plan ● Google Ads and landing pages ● Q4 2026

Google Ads pointed at the cases you want most.

Evolution Dental has grown on Google Ads, with 30 to 35 booked appointments a month in season. Today most of the budget buys general dentist searches, and Google counts phone taps and calls, never booked patients. Our plan points the account at cosmetic and implant cases, fixes what Google learns from, gives those searches pages built to book a consult, and then scales what works.

1 in 5
Visible search ad dollars that reached a cosmetic or implant search, last 90 days
$4,654
On Google ads, October 1 to 29
+15
More new patients a month in season, your goal

What We Heard

Evolution Dental in your words, from our October 27 call.

A growing practice in Palm Desert. Built on Google Ads.

30 to 35
Booked new appointments a month in season
45 to 50
Where you want that number to be
$4,500
A month on Google ads, before any fees
$10,000+
A cosmetic or implant case

Your figures, approximate. The season starts in November, and January through May is strongest.

What's in the way. In your words.

"I just wanna know if, one, is our investment correct? Two... should it be tweaked somehow? Are the landing pages correct?"Dr. Doug Cast, Oct 27
  • Your Google Ads have run for about two years through your website developer, so the numbers come from one source.
  • Reading the data Google sends back is hard to do on top of running a practice.
  • A lead who doesn't respond to the first call or email doesn't get a second touch today.
  • Paid social is a gap you already plan to tackle.

What you want. More of the right patients.

More cosmetic and implant casesThe work you want to grow. Emergency visits and holistic patients aren't the growth engine.
Spend that follows resultsIf the results improve, the spend goes up with them, up to the point where more stops paying off.
Ready for the seasonRunning before January, when the strongest months start.
"I wanna find out what that number is and not go above it."Dr. Doug Cast, Oct 27
NextWhat We FoundFour things, in plain terms

What We Found

There's a solid base to build on. Here's where the growth is. Open any one for the detail.

What's working. A solid base.

  • Over 99% of ad spend stays in the Coachella Valley, with ads shown only to people who are there.
  • Most ads go to their own service page: implants, All-on-X, TMJ, sedation and Invisalign.
  • Holistic is already paused, which matches where you want to grow.

1About 1 in 5 search dollars reaches a cosmetic or implant search.

The 4 Conversion Intent BucketsThe First Aid Kit
General dentist and near me
35%
Cosmetic, a growth line
15%
Your own name
11%
Insurance and Medi-Cal
11%
Specialists like oral surgeons
9%
Implants and dentures, a growth line
4%
Everything else
15%

Share of visible search spend by what people searched, last 90 days. The cases you want most get the smallest shares.

See the detail
  • The Dental Implant campaign spends 76% of its keyword budget on "dentist near me."
  • The best implant keyword sits in the General Dentistry campaign, so implant searchers land on the general dentistry page.
  • About a quarter of visible spend went to insurance and Medi-Cal searches, specialist searches and other dentists' names. Google shows the searches behind about half of spend.

2Your ads show for about 4 in 10 eligible searches. Ad rank, not budget, is why.

Gold Pan Technique

More budget alone won't buy much. Relevance between the search, the ad and the page will.

See the detail
  • Search impression share, last 30 days, your search campaigns combined. By campaign, 40% to 73% is lost to ad rank.
  • Ad rank blends your bid, how relevant the ad is and the landing page experience.
  • That answers part of your question on spend: budget isn't the ceiling yet. Once relevance is fixed, we can find where more spend stops paying off.

3Google counts taps and calls, not booked patients.

Blood Work
About 80
What Google counts as conversions a month, last 90 days
30 to 35
Booked appointments a month in season, by your count

Both can be true. Bidding needs a signal that's closer to a booked patient.

See the detail
  • On the cosmetic campaign, bidding chases value: a tap on your phone number counts as $20, a form as $1, and a call from the ad as $0.
  • Searches for your own name are 11% of visible spend but 39% of visible conversions, many likely from people who already know you.
  • Calls from the ads make up about half of what Google counts.

4Most ads land on the right page. The biggest one doesn't.

42%
$2,534 of $6,103Cosmetic campaign spend sent to your homepage, last 90 days
One goal per pageWhat a page built for ads does instead

A cosmetic search should land on a page built to book a cosmetic consult.

See the detail
  • The homepage leads with a $159 new patient cleaning special, which isn't what a veneers or implant searcher came for.
  • The service pages explain the treatment well, but they don't make a consult offer or ask for one clear next step.
  • Your cosmetic page already says you teach other dentists. That belongs at the top of an ad page.
NextOur PlanFour steps, built to work together

Our Plan

Your goal in leads, then four steps, in order.

Your goal, in leads. About 22 more a month.

+15
More new patients a month in season, your goal
7 in 10
Leads who go on to book, your office's estimate
About 22
More leads a month the plan has to add

15 more patients at a 7 in 10 booking rate takes about 22 more leads a month, by form or by phone. Every step below is built to add them.

"Hypothetically, if we were to get 10 forms submitted I would guess about 7 do follow through fully booking."Sara, office manager, Oct 27

Your take: Does 7 in 10 hold for phone leads, and for cosmetic and implant leads too?

Our plan. Point the account at the cases you want.

1Fix the account setupCampaigns rebuilt around the cases you want to grow.
2Fix the trackingGoogle learns from real inquiries, not taps.
3Fix the page experienceLanding pages built to book a consult.
4Scale what worksBudget follows booked consults, not the calendar.

1 Fix the account setup. One campaign per case type.

The 4 Conversion Intent BucketsThe First Aid Kit
  • Implants and All-on-X, cosmetic, and general and emergency each get their own campaign, keywords and budget.
  • Searches for your name get their own small campaign, so they stop making the others look better than they are.
  • Insurance, Medi-Cal, specialist and other dentists' searches come out, once you confirm what you take and what you refer out.

Your take: Which insurance plans do you accept, and what do you refer out today?

2 Fix the tracking. Proper in-account conversion tracking.

Blood Work
  • One clean form conversion, real calls with a minimum length, and phone taps counted once.
  • Bidding set to chase inquiries, not a value that rewards a tap over a call.
  • Built for health privacy: no health details on the forms or sent to Google.

Sending booked patients back to Google is possible only through a HIPAA-compliant system your practice owns. We'd look at it once we know what you use.

Your take: What does your office use to book patients and handle calls?

3 Fix the page experience. Pages built to book a consult.

Breadcrumb Technique™
  • A landing page for implants and All-on-X, and one for cosmetic work.
  • Each leads with a consult offer, your teaching credential and your smile gallery.
  • A short form whose first step asks nothing personal. Contact details come next.

For display purposes only. A first look at a page built to book a consult, made from your own photos, credentials and patient reviews. We'd shape your implant and cosmetic pages from it with you.

For display purposes only
Sample landing page, top of page
See the full sample page

The full page, for display purposes only:

For display purposes only
Sample landing page, full length

Your take: Which should lead: implants or cosmetic? And what do you offer a new patient for a consult today?

4 Scale what works. Into your January to May season.

Gold Pan Technique
  • Keywords that bring booked consults at the right cost get their own budget.
  • Spend steps up only after the cost per booked consult holds for two weeks running.
  • That's how we find the point where more spend stops paying off.

Your take: Is there a cost per new patient where you'd want to spend more?

What we won't promise

  • Booked patients from ads alone. Follow-up counts too
  • A cost per booked consult before tracking is rebuilt
  • Timelines on Google's healthcare ad reviews

What we commit to

  • The same team and process at any budget
  • Tracking built for health privacy
  • Telling you when the math doesn't work, before you spend on it

Straight talk on cost: at today's spend, our fee is a large share of it. That's the cost of a team doing it properly, and it's why we start where each dollar works hardest.

Deliberately not in scope

  • Meta, YouTube and other paid social, a conversation for once Google shows a cost per booked consult
  • SEO and a full website rebuild
  • Answering calls and following up with leads
  • Sending patient data to Google without a HIPAA-compliant system you own

What we need from you.

AccessRead-only Google Ads access, already in place. Thank you.
Website accessWordPress and tag manager access when the tracking and page work starts.
Your numbersA monthly count of new patients booked from ad leads, so we judge the ads on patients.
Fast follow-upPaid clicks pay off when someone calls or emails back quickly.
NextOur ExperiencePatient lead gen in healthcare

Our Experience

Patient lead generation for practices like yours.

Patients, not just clicks. Two healthcare results.

Healthcare: specialty and family care

QuickCare

+200%Conversions
+109%Search impression share
+531%Traffic

A Google Ads account built from scratch, with dedicated landing pages and geo-targeting.

The KlientBoost team feels like a real partnership. They are forward-thinking and professional.Jonathan Hadden, QuickCare Read the case study
Healthcare: regenerative medicine

University Foot and Ankle Institute

+81%Conversion volume
−39%Cost per conversion
−62%Cost per click

Condition-focused landing pages, a granular campaign structure and ongoing landing page testing.

Whether it's creating new landing pages or expanding the PPC accounts, they're always on top of everything.Steven Laff, Outsourced CMO, University Foot and Ankle Institute Read the case study

Dental practices are among the practices we've run Google Ads and landing pages for. These two published cases show the same approach.

What carries over to your plan.

Pages per treatmentA page for each case type, not one page for every search.
Tight local targetingAds shown only where your patients live and visit.
A structure Google can learn fromCampaigns split by what people search for.

Who's on your team.

Your main contactGrowth Manager

Owns the plan, runs the account and leads your monthly review.

StrategyGrowth Director

Oversees strategy and meets your Growth Manager every week.

TrackingBusiness Intelligence team

Sets up proper in-account conversion tracking.

PagesCRO Strategist

Builds your landing pages.

Who holds each seat is set once the agreement is signed.

NextOur PricingTwo options, and how they add up

Our Pricing

Two ways to start. The only difference is the number of pages.

Two ways to start. We recommend a page for each growth line.

How each option adds up
LineOption 1Option 2
Google Ads management$2,000$2,000
Proper in-account conversion trackingIncludedIncluded
A month$2,000$2,000
One time: landing page for implants and All-on-X$2,000 (one page, your pick)$2,000
One time: landing page for cosmeticNot included$2,000
One time$2,000$4,000

Google Ads management is $2,000 a month up to $20,000 in ad spend, then 10% of spend. Ad spend is paid to Google directly. October 1 to 29 it was $4,654.

Next step

Pick an option. We send the agreement in writing, and our team schedules the kickoff once it's signed.