Evolution Dental has grown on Google Ads, with 30 to 35 booked appointments a month in season. Today most of the budget buys general dentist searches, and Google counts phone taps and calls, never booked patients. Our plan points the account at cosmetic and implant cases, fixes what Google learns from, gives those searches pages built to book a consult, and then scales what works.
Evolution Dental in your words, from our October 27 call.
Your figures, approximate. The season starts in November, and January through May is strongest.
There's a solid base to build on. Here's where the growth is. Open any one for the detail.
Share of visible search spend by what people searched, last 90 days. The cases you want most get the smallest shares.
More budget alone won't buy much. Relevance between the search, the ad and the page will.
Both can be true. Bidding needs a signal that's closer to a booked patient.
A cosmetic search should land on a page built to book a cosmetic consult.
Your goal in leads, then four steps, in order.
15 more patients at a 7 in 10 booking rate takes about 22 more leads a month, by form or by phone. Every step below is built to add them.
Your take: Does 7 in 10 hold for phone leads, and for cosmetic and implant leads too?
Your take: Which insurance plans do you accept, and what do you refer out today?
Sending booked patients back to Google is possible only through a HIPAA-compliant system your practice owns. We'd look at it once we know what you use.
Your take: What does your office use to book patients and handle calls?
For display purposes only. A first look at a page built to book a consult, made from your own photos, credentials and patient reviews. We'd shape your implant and cosmetic pages from it with you.
The full page, for display purposes only:
Your take: Which should lead: implants or cosmetic? And what do you offer a new patient for a consult today?
Your take: Is there a cost per new patient where you'd want to spend more?
Straight talk on cost: at today's spend, our fee is a large share of it. That's the cost of a team doing it properly, and it's why we start where each dollar works hardest.
Patient lead generation for practices like yours.
A Google Ads account built from scratch, with dedicated landing pages and geo-targeting.
The KlientBoost team feels like a real partnership. They are forward-thinking and professional.Jonathan Hadden, QuickCare Read the case study
Condition-focused landing pages, a granular campaign structure and ongoing landing page testing.
Whether it's creating new landing pages or expanding the PPC accounts, they're always on top of everything.Steven Laff, Outsourced CMO, University Foot and Ankle Institute Read the case study
Dental practices are among the practices we've run Google Ads and landing pages for. These two published cases show the same approach.
Owns the plan, runs the account and leads your monthly review.
Oversees strategy and meets your Growth Manager every week.
Sets up proper in-account conversion tracking.
Builds your landing pages.
Who holds each seat is set once the agreement is signed.
Two ways to start. The only difference is the number of pages.
| Line | Option 1 | Option 2 |
|---|---|---|
| Google Ads management | $2,000 | $2,000 |
| Proper in-account conversion tracking | Included | Included |
| A month | $2,000 | $2,000 |
| One time: landing page for implants and All-on-X | $2,000 (one page, your pick) | $2,000 |
| One time: landing page for cosmetic | Not included | $2,000 |
| One time | $2,000 | $4,000 |
Google Ads management is $2,000 a month up to $20,000 in ad spend, then 10% of spend. Ad spend is paid to Google directly. October 1 to 29 it was $4,654.
Pick an option. We send the agreement in writing, and our team schedules the kickoff once it's signed.